Global Preneurship

unveils the secrets of Germany's thriving SMEs and provides a comprehensive roadmap for becoming a global leader in the business world.

Global preneurship

How German
SMEs Do It - Global preneurship
Your Guide To Success

unveils the secrets of Germany's thriving SMEs and provides a comprehensive roadmap for becoming a global leader in the business world.

Global preneurship

How German
SMEs Do It - Global preneurship
Your Guide To Success

How German SMEs Do It - Global preneurship Your Guide To Success

Global Preneurship

Embrace the global mindset, leverage technology, adopt Ikigai, and apply low-cost marketing strategies to create a best-selling product, that will sell worldwide. Dive into the German SME success story and unlock the spirit of Globalpreneurship for unparalleled international success!
How German SMEs Do It - Global preneurship Your Guide To Success

Global Preneurship

Embrace the global mindset, leverage technology, adopt Ikigai, and apply low-cost marketing strategies to create a best-selling product, that will sell worldwide. Dive into the German SME success story and unlock the spirit of Globalpreneurship for unparalleled international success!

Globalpreneurship

unveils the secrets of Germany's thriving SMEs and provides a comprehensive roadmap for becoming a global leader in the business world.

Embrace the global mindset, leverage technology, adopt Ikigai, and apply low-cost marketing strategies to create a best-selling product, that will sell worldwide. Dive into the German SME success story and unlock the spirit of Globalpreneurship for unparalleled international success!

About Author

With a lifetime in manufacturing, sales, distribution, service and training activities in the engineering manufacturing sector, the author brings unusual wisdom to his books with practical and down to earth advice. His uncanny ability to go to the core issues, makes his writings valuable to people in practical life.

Imtiaz Rastgar, sharing insights at the National Incubation Center for Aerospace Technologies (NIC), NASTP, demonstrating experience across high-value engineering/manufacturing SMEs

Imtiaz Rastgar

About Author

Former CBI Netherlands Senior Trainer and Internationalization Strategist

Imtiaz Rastgar helps manufacturing and engineering SMEs expand confidently into international markets. With over a decade of experience as an Engineering Sector Expert, Trainer, and Coach for the Centre for the Promotion of Imports from Developing Countries (CBI – Netherlands), I have guided numerous companies in developing countries to become export-ready and establish successful business relationships across Europe.

My consulting practice is built on the CBI Export Coaching Methodology — a proven, structured system that evaluates export readiness, builds management capacity, and creates tailored strategies for sustainable international growth. From export audits and market-entry strategies to partner identification, quality management, and training, I work closely with businesses and institutions to help them build competitiveness and achieve long-term export success.

  • Expert in CBI Export Coaching Methodology 
  • International Business & Strategy Consultant
  • Mentor to Successful Global SMEs
How German SMEs Do It — Globalpreneurship: Your Guide to Success | Imtiaz Rastgar
How German SMEs do it

Global­preneurship

Your guide to success

The strategies behind Germany's world-beating small businesses — turned into a roadmap any ambitious SME can follow.

by Imtiaz Rastgar
Manufacturer since 1967 · Former CEO, Engineering Development Board · CBI Netherlands Export Expert

Paperback · Out now Book cover: How German SMEs Do It — Globalpreneurship, Your Guide to Success, by Imtiaz Rastgar

Germany is a nation of small firms that quietly lead the world in their niches. This book is how they do it — and how you can too.

About the book

The Mittelstand playbook, made usable.

Globalpreneurship unveils the secrets of Germany's thriving SMEs and lays out a comprehensive roadmap for becoming a global leader in whatever you make. It's written from four decades inside German industry and international export markets — the quiet system behind the Mittelstand, turned into steps an SME anywhere can act on.

The through-line is simple: embrace a global mindset, leverage technology, build around Ikigai, and use low-cost marketing to create a product that sells worldwide. Direct, practical, and free of jargon — a compass, not a lecture.

→ Four levers. One best-selling, world-ready product.
01

Global mindset

Think in world markets from day one — not as an afterthought once the home market slows.

02

Leverage technology

Use tools and automation to punch far above your size and reach.

03

Adopt Ikigai

Build around purpose, so your product has a reason to exist — and to endure.

04

Low-cost marketing

Win international buyers without a big-brand budget behind you.

Who it's for

For the SME ready to go global.

You've built something good. This is the playbook for taking it to the world.

01

The SME manufacturer

Makes a solid product and is ready to sell it well beyond the home market.

02

The ambitious founder

Wants a global business, not just a local one — and needs the map to get there.

03

The family business

Professionalising operations to compete seriously on the international stage.

04

The exporter-in-waiting

Has the product and the ambition — just needs the proven system.

Inside

What you'll take away.

The book moves the way German SMEs actually operate — deliberate, systematic, and built to travel.

01

The German SME success story

Why thousands of small German firms dominate global niches — and what's transferable to yours.

02

Building a world-ready product

Designing for international buyers from the start, not retrofitting for export later.

03

Technology & Ikigai as engines

Pairing the right tools with a real sense of purpose to build something that lasts.

04

Marketing on a lean budget

Low-cost strategies to find, win and keep buyers across borders.

→ A best-selling product that sells worldwide.

The author
Imtiaz Rastgar

Imtiaz Rastgar

Four decades of hands-on experience with German industry and export markets. He writes the way he built his companies — practical, direct, and rooted in what actually works.

  • Founder & Chairman of the Rastgar Group, established 1967 — a leading manufacturer and exporter of heavy engineering components.
  • Former CEO of the Engineering Development Board (2004–2007), mandated to take Pakistani industry into Europe.
  • CBI Netherlands Engineering Sector Expert — mentoring SMEs across many countries into export readiness.
  • Author bridging boardroom strategy and shop-floor execution across multiple books.

Rastgar Engineering supplies world-leading OEMs — Toyota, Hino, Nissan, Isuzu, Mitsubishi Fuso, Massey Ferguson — with over 70% of output exported to 70+ countries.

Watch

The idea, in two minutes.

A short introduction to Globalpreneurship and the German-SME playbook behind it.

Globalpreneurship book trailer
Format
Paperback
ISBN
978-969-2365-93-2
Publisher
Potohar Publishing
Language
English
Author
Imtiaz Rastgar
Readers

What readers are saying.

“[ Add a two-sentence endorsement — e.g. from an SME owner on how the roadmap helped them think about exporting. ]”

[ Name, Company · Sector ]

“[ Add a second short quote — a reader, mentee, or reviewer. ]”

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Your way to global markets

Do it the way German SMEs do.

Get the roadmap that turns an ambitious local business into a world-ready one.

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