- Export Marketing Plan (EMP) · PMX Consulting
Everything a Pakistani manufacturer needs to enter a new international market — in one plan
Not a template report. A working roadmap built around your product, your capacity, and the markets Imtiaz Rastgar recommends — covering business planning, brand, website, CRM, customer database, and social media.
- Product-market fit analysis and verified target market research
- Distribution channel strategy and international partner identification
- Brand development, website, CRM and social media for export
Imtiaz Rastgar
Former CBI Netherlands Senior Trainer Former Head, EDB · Author of 3 books
- 3 Books Published
- 37 Articles
Imtiaz Rastgar
- Former CBI Netherlands Senior Trainer
- Former Head, EDB
- Rastgar Engineering — 70+ countries
What your Export Marketing Plan includes
The EMP covers every element of entering an international market. Choose a full plan or individual components.
Export Business Plan Development
A market-specific business plan covering objectives, financial forecasts, resource requirements, and a 12-month action plan — ready to present to buyers, banks, or partners.
- Market analysis and demand sizing
- Financial projections and pricing model
- 12-month implementation roadmap
- Risk assessment and mitigation
Brand Book
Development
Your export visual identity — logo standards, colour palette, typography, brand voice guidelines, and export packaging recommendations built for international markets.
- Logo and visual identity standards
- Colour, typography and brand voice
- Export catalogue and packaging design
- Brand guidelines document
Website Design &
Development
An international buyer-ready website — optimised for the markets you are targeting, mobile responsive, SEO-structured, and built to convert foreign visitor enquiries into leads.
- International buyer-focused content
- Mobile responsive, fast loading
- SEO for target export markets
- Enquiry conversion optimisation
CRM Setup &
Management
ZOHO or HubSpot configured for your export sales pipeline — from first buyer contact through to repeat order. Includes contact import, pipeline setup and team training.
- ZOHO or HubSpot configuration
- Export pipeline stages and workflows
- Contact import and segmentation
- Email sequence templates
Customer Database
Development
A verified database of foreign buyers, importers, and distributors for your product category and target markets — built from trade directories, exhibitions, and direct research.
- Verified buyer and distributor contacts
- Segmented by country and product
- LinkedIn and trade fair sourcing
- Delivered in CRM-ready format
Social Media
Services
LinkedIn profile optimisation, content strategy, and managed social media presence — focused on reaching international buyers in your target sectors and markets.
- LinkedIn company page optimisation
- Monthly content calendar and posting
- Export-targeted paid campaigns
- Engagement and lead tracking
The EMP process — 4 steps
A structured approach from discovery to delivery.
Discovery
We learn your product, production capacity, existing export activity, and specific international goals.
01.
Research
Market research, buyer analysis, competitive landscape, regulatory requirements, and distributor mapping.
02.
Plan
Your Export Marketing Plan — written, presented, and handed to you as a working business document.
03.
Activate
Implementation support — buyer outreach, trade fair preparation, distributor shortlisting and meetings.
04.
EMP packages
Choose a full plan or start with what you need most right now.
Export Strategy Starter
Contact us
Market selection, export audit and business plan — the foundation before marketing investment begins.
Export Marketing Plan — Full
Contact us
Complete EMP: business plan + brand book + website + CRM + customer database + social media.
Individual Services
Contact us
Brand book only, website only, CRM setup, or customer database — pick the component you need.
Watch & learn - export insights from Imtiaz Rastgar
Short clips on key export topics — free to watch, immediately applicable.
Complete the picture with other PMX services
Export Consultancy
Direct advisory with Imtiaz Rastgar — strategy, market entry, buyer development
Export Mastery Program
Session 13 covers Digital Export Presence — websites and social media for globally
Books by Imtiaz Rastgar
Stand Up & Be Counted · How German SMEs Do It — start here before consultancy
Instructor Profile
Full career profile — EDB, CBI Netherlands, Rastgar Engineering, books, boards
Ready to build your Export Marketing Plan?
Tell us about your product and your export goals. We will come back to you within 24 hours.
Marketing Strategy
Seeking marketing strategy experts to help grow your B2B business? Identifying and filling customer needs is key to marketing success.
The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning and offering development. This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs.
PMX’s strategy consulting services include market assessment, “STP” framework development (i.e., Segmentation, Targeting and Positioning), and marketing plan development.
