Seeking marketing strategy experts to help grow your B2B business? Identifying and filling customer needs is key to marketing success.

The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning and offering development. This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs.

PMX’s strategy consulting services include market assessment, “STP” framework development (i.e., Segmentation, Targeting and Positioning), and marketing plan development.