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Is My Business Export Ready? 

We live in an increasingly interconnected world, which means that businesses of all sizes might receive enquiries from buyers in other countries. An export-ready business is one that has the capacity, resources and management to deliver a marketable service on a global scale at a competitive price. To determine if your business is ready to export internationally you can do your own export readiness assessment. 

Here is a check list of areas to consider:

  • Considered any adaptations that may be required.

  • Is finance in place to help scale up exports?

  • Set clear and achievable export objectives. Develop an Export Plan.

  • Understand your service USPs (unique selling points) in export markets.

  • Understand what is required to succeed in the international marketplace.

  • Understand destination country regulations, export and import documentation, customs requirements and procedures.

  • Undertake market research and decide on the best international target markets. These could be neighboring countries who are part of a trading bloc or developed countries with large populations and large purchasing power.

  • Understand international marketing requirements.

  • Understand any cultural and language needs.

  • Confirm you have staff in place with the knowledge and skills to trade internationally or are willing to learn

  • Formulate a realistic idea of what exporting entails and create a timetable for results.

  • Research your competitors – both international competitors but also competitors based in the country which you want to export to.

  • Research your market entry strategy how, and to whom you will sell to in the export markets: Direct sales to a business or consumer / Intermediary representatives / licensing / foreign direct Investment through establishing a company in your target export market

Your Journey Begins Here

Ready to take your export business to the next level? Contact PMX Marketing today and let us help you achieve unmatched global success.