- Publications by Imtiaz Rastgar
The thinking behind the training — books that build global export success
Three books by Imtiaz Rastgar — written from 40+ years of building and exporting from Pakistan. For the SME owner-manager who wants the global mindset and the practical frameworks before they spend on consultancy or training.
- Written by a practitioner — not an academic or a consultant without real export experience
- Directly applicable to Pakistani manufacturers targeting European, Gulf, and Asian markets
- Available on Amazon, Daraz, and directly via PMX
Stand Up & Be Counted Edition 1
Stand Up & Be Counted Edition 2
How German SMEs Do It Globalpreneurship
Imtiaz Rastgar
- Former CBI Netherlands Senior Trainer
- Former Head, EDB
- Rastgar Engineering — 70+ countries
The books
Each book addresses a different stage of the export readiness journey.
Stand Up and Be Counted with Global Mindset — Edition 1
- First edition · For the SME owner-manager beginning their global journey
The first book Imtiaz Rastgar wrote after his decade at CBI Netherlands — a step-by-step motivation and mindset guide for Pakistani SME owner-managers who are ready to take their business to the world but are held back by doubt, complexity, and the absence of a clear framework.
This is not a textbook. It is a direct conversation with a practitioner who has exported to 70+ countries and trained exporters on four continents. The book covers the mental shift required before any export strategy is written — the decision to think globally, act deliberately, and build for the long term.
- Best for: Manufacturing business owners considering their first export move · Senior managers preparing their team for international markets
Stand Up and Be Counted with Global Mindset — Edition 2
- Second edition — updated and expanded
The updated and expanded edition of Imtiaz Rastgar’s flagship guide — incorporating new case studies from Pakistani manufacturers who have successfully entered European, Gulf, and Asian markets, new frameworks drawn from the CBI Export Coaching Methodology, and updated guidance on digital presence for export.
Edition 2 addresses the realities of exporting in the post-COVID global market — compressed supply chains, increased importance of digital buyer engagement, and the growing opportunity for Pakistani manufacturers in premium market segments. If you have read Edition 1, Edition 2 takes every framework to the next level.
- Best for: Manufacturers already aware of the export opportunity who need a structured action framework · Anyone who read Edition 1 and wants updated frameworks
How German SMEs Do It — Globalpreneurship
- Germany's Mittelstand model applied to Pakistani manufacturers
Germany’s Mittelstand businesses — mid-size manufacturers supplying global markets from niche positions — are among the most successful exporters in the world. Collectively they account for the majority of Germany’s export revenue, and they have done it not through size or capital but through discipline, quality obsession, long-term thinking, and deep understanding of international buyer needs.
Imtiaz Rastgar is uniquely placed to write this book — he has supplied German-standard OEM customers since 1980, sat on the boards of German-affiliated institutions, and spent a decade training manufacturers for the German and European market through CBI Netherlands. Every insight in this book comes from direct experience.
- Best for: Export-ready manufacturers who want to compete on quality and reputation rather than price · Business leaders who want to understand the long-game of international market building
Why start with a book before consultancy or training?
The most common mistake in export development is investing in consultancy or training before the mindset shift is complete. A managing director who has not yet committed to thinking globally will not implement what a consultant recommends.
Build the mindset first
The books build the intellectual foundation — global thinking, long-term market commitment, and premium positioning — before a single strategy is written.
Most affordable starting point
A book is the lowest-cost entry into the PMX ecosystem. Many PMX clients say they read the books first, then enrolled in the Export Mastery Program, then engaged Imtiaz for consultancy.
Recommended for teams and boards
The books are widely recommended by PMX clients to their teams, boards of directors, and associations as preparation for export readiness discussions. Bulk orders available.
Explore each pillar in detail
Business
Consultancy
Book time with our lead consultant Mr. Imtiaz Rastgar here.
Order the books today
Available on Amazon worldwide, Daraz Pakistan, and directly from PMX. Bulk orders for associations and corporate teams — WhatsApp Athar Aamir.