- Export Marketing Plan (EMP)
From Export Ambition to International Customers
PMX Consulting builds a practical, executable international business-development system around your products and capabilities — so you know what to sell, where to compete, who to target, how to position your company, and how to build a repeatable export pipeline.
- Strategy
- Market Intelligence
- Sales Infrastructure
- Execution
Not just an export plan. An export development system.
-
01. Strategy
Define products, markets, objectives and priorities. -
02. Intelligence
Understand demand, buyers, channels, competitors and pricing. -
03. Infrastructure
Build the brand, website, CRM, database and sales tools. -
04. Execution
Approach, engage, follow up and develop international business.
Why an EMP?
Exporting is not about finding a few buyers
A database, trade fair, website or cold-email campaign can help — but none of them is a complete export strategy on its own. PMX connects them into one coherent system.
Where should we compete?
Market selection, trade data, opportunity analysis and country prioritisation.
Who should we sell to?
Ideal customer profiles, OEMs, distributors, importers, Tier suppliers and end users.
Why should they buy from us?
Competitive intelligence, differentiation, value proposition, pricing and positioning.
How will we win them?
Buyer database, CRM, outreach, trade fairs, associations, digital marketing and follow-up.
Not ready to talk? See where your gaps are - FREE
The PMX Export Engine
From market research to market development
Each stage builds on the previous one, creating a practical route from product capability to international enquiries, quotations, customers and distributors.
01.
Product & Capability
02.
Market Intelligence
03.
Market Selection
04.
Ideal Customer Profile
05.
Competitor & Price Intelligence
06.
Export Positioning
07.
Brand, Website & Collateral
08.
Buyer Database & CRM
09.
Outreach, Trade Fairs & Associations
10.
Enquiries → Quotations → Customers
Four pillars
Everything required to build your export market
01 Strategy
Know where you are going
- Export business plan
- Product & capability assessment
- Export objectives
- Priority products
- Target industries
- Market selection
- Geographic priorities
- Market-entry roadmap
02 Intelligence
Know before you enter
- HS code & classification
- International trade data
- Market size & trends
- Country prioritisation
- Competitor analysis
- Product benchmarking
- Pricing intelligence
- Distributor & channel research
03 Infrastructure
Be ready for the international buyer
- Export positioning
- Brand identity & brand book
- Buyer-ready website
- Company profile & literature
- Buyer/distributor database
- CRM & sales pipeline
- LinkedIn & digital presence
- Technical sales content
04 Execution
Turn strategy into market activity
- Direct buyer outreach
- Distributor development
- LinkedIn prospecting
- Email marketing
- CRM follow-up
- Trade fair strategy
- Industry associations
- Pipeline development
The PMX Export Engine
A practical package built around your export goals
Each stage builds on the previous one, creating a practical route from product capability to international enquiries, quotations, customers and distributors.
Export Business Plan
Strategic roadmap for international growth.
Market Opportunity Analysis
Trade data, trends, size and market prioritisation.
Ideal Customer Profile
Definition of the companies most likely to buy.
Competitor Intelligence
Benchmark competitors, products, prices and channels.
Buyer & Distributor Database
Structured target-company database for selected markets.
Export Brand & Positioning
Clear market-facing identity and value proposition.
Buyer-Ready Website
International digital presence designed to build trust.
CRM & Pipeline
Prospects, follow-ups, opportunities and accountability.
Sales & Marketing Collateral
Profiles, brochures, catalogues and supporting material.
Digital Market Development
LinkedIn, email and targeted outreach infrastructure.
Trade Fair & Association Strategy
Identify where your industry and buyers meet.
Market Development Roadmap
Prioritised actions for turning the strategy into business.
Applied to real manufacturers
Built around your industry — not a generic template
PMX adapts the EMP to the commercial realities of each product, industry, customer group and target market.
Hydraulic Equipment Manufacturer
PMX developed an export system covering distributor identification, machinery manufacturers and end users, competitor and pricing intelligence, CRM structures, industry associations, distributor engagement and digital market development.
- Distributor Development
- OEM Targeting
- Competitor Intelligence
- CRM
- Market Development
Wire Harness Manufacturer
PMX developed a market-entry plan covering HS-code and trade analysis, market sizing, target industries, OEM/Tier supplier segmentation, ideal customer profiles, geographic priorities, positioning, branding, sales channels and operational export readiness.
- Trade Intelligence
- ICP
- OEM Targeting
- Positioning
- Export Readiness
Who it is for
Is an EMP right for your business?
01.
You have a competitive product but are unsure where to start exporting.
02.
You already export but rely on occasional enquiries instead of a systematic pipeline.
03.
You want to enter Europe, the UK, USA, GCC or other international markets.
04.
You need international distributors, OEM customers or industrial buyers.
05.
You attend trade fairs but need a stronger pre-show and follow-up system.
06.
You need to professionalise your brand, website and sales material for export buyers.
07.
Our customer information is scattered across spreadsheets, emails and individual salespeople.
08.
You want to build export capability inside the company instead of depending on chance.
Ready to build your export market?
Don't start with a customer list. Start with an export strategy.
Then build the market intelligence, positioning, infrastructure and sales system required to execute it.
