Exporting is a system, not a chance sale

The manufacturers who win repeat orders abroad are rarely the ones with the best price — they are the ones with the fewest gaps. Tick every statement that is true of your business today. The boxes you leave empty are your roadmap.

6 areas
18 checks
~2 minutes
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Imtiaz Rastgar

Former CBI Netherlands Senior Trainer Former Head, EDB · Author of 3 books

3 Books Published
37 Articles

Imtiaz Rastgar

Former CBI Netherlands Senior Trainer
Former Head, EDB
Rastgar Engineering — 70+ countries

Full Profile ->

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Be honest with each one — the value is in seeing the gaps clearly. Nothing is stored until you choose to send it.

Product & compliance

Our product meets the technical standards and certifications our target market requires (ISO, CE, sector marks). Our labelling, packaging and documentation match what international buyers expect. We can send a complete product specification / datasheet in English on request.

Production & capacity

We could take a large repeat export order without missing our domestic commitments. Our quality is consistent batch-to-batch, backed by a documented QC process. We can commit to a firm lead time — and hold to it.

Target-market fit

We have chosen specific target countries — not “anywhere that will buy.” We know how our price compares to Chinese and other competitors in that market. We can explain why a buyer would switch to us (for example, as a China+1 second source).

Commercial readiness

We can quote export prices correctly using Incoterms (FOB, CIF, and so on). We understand and can handle letters of credit and international payment terms. Our export costing protects our margin after freight and duties.

Export operations

Someone is clearly responsible for export — not just “whoever is free.” We can prepare the export documentation a shipment requires. We have a working relationship with a freight forwarder or logistics partner.

Buyer-facing presence

An overseas buyer can find us online and see what we make. We have an up-to-date English catalogue or product page we can send today. We reply to a serious enquiry within one working day.

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Your export readiness

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Want the full picture?

The PMX Export Readiness Audit scores all six areas in depth and hands you a written scorecard with your top three priority gaps — and exactly what to do about them.

Guided by Imtiaz Rastgar : Manufacturer since 1967 · Former CEO, Engineering Development Board (2004–2007) · CBI Netherlands expert since 2007 · 150+ SMEs taken into export markets.

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